From the monthly archives:

April 2007

Wine salary survey released

by Marisa D'Vari30 April 2007

Wine business.com recently released salaries in the wine business for 2006. Not surprisingly, marketing professionals enjoyed salary increases above ten percent last year. “Another survey finding is that people in marketing and sales positions are experiencing larger compensation increases than…

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Wine Store Experience

by Marisa D'Vari27 April 2007

Just came across this curious blog entry about a man’s experience being “upsold” in a wine store. He ran fleeing because of a pushy sales person who: 1. didn’t listen 2. made assumptions 3. loaded his cart with wine without…

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Screaming Eagle: Worth the Price?

by Marisa D'Vari26 April 2007

Here’s the good news. According to the Wall Street Journal, the mailing list (previously, people who made the list could receive three bottles a year) has been closed for some time, yet is just about to re-open. Some wine directors…

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In NYC? Like Pinot Noir?

by Marisa D'Vari25 April 2007

Pinot Days Grand Tasting Sunday April 29th, 2007 – $50 Jacob Javits Center – 655 West 34th Street New York, NY The Pinot Days Grand Tasting will be held on Sunday, April 29th, and will showcase 80 (?) producers of…

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How to Buy Wine at Auction

by Marisa D'Vari23 April 2007

The Wine Lover’s Guide to Auctions: The Art & Science of Buying And Selling Wines Book Review by Marisa D’Vari Okay , so you’ve seen the film Sideways and have been trying to learn about wine ever since. You’re questioning…

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Marketing to Millennials

by Marisa D'Vari20 April 2007
Thumbnail image for Marketing to Millennials

So last week dapper Robert Bernat, General Manager of VinExpo, came by to deliver the reports of an eye opening new study on the wine drinking habits of 21-25 year olds in the United States and the world. Many types…

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Tasting Room: Correct Pour Size?

by Marisa D'Vari15 April 2007

So I can’t resist alerting you to this hysterical article about a guy who visits Tasting Rooms and asks if he can have a one ounce pour. I’m doing a story on wine bars, and find this especially interesting in…

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Eric Asimov’s Wine 101

by Marisa D'Vari12 April 2007

In this week’s issue of The Pour, Eric suggested that to understand wine, try wine. To wit, he called two wine stores, explained he was a neophyte, and asked that they suggest a mixed case of “starter wines” for $250….

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Update on Tasting Rooms – Trick or Treat

by Marisa D'Vari12 April 2007

Recently I posted the article I wrote about tasting room charges on Blogcritics.org and it’s attracted a rather heated response in terms of comments. The article focuses on the possibility of wineries using their tasting rooms as profit centers ……

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What to Drink with What You Eat

by Marisa D'Vari6 April 2007

Are you curious about what wine to order with your cheesecake? Intimidated by five-hundred page wine list at a top restaurant? Downright scared when the sommelier comes charging toward your table? Relax. In the book What to Drink with What…

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Why temperature of wine makes a difference …

by Marisa D'Vari3 April 2007

Now imagine this: you are sitting in the dinning room of the most elegant restaurant in town, perhaps Guy Savoy in Las Vegas or the Four Seasons outside Scottsdale, Arizona. Your client chooses the wine, then sends it back because:…

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Red Wine Health Benefits: Real or Perceived?

by Marisa D'Vari3 April 2007

According to this article, Nielson Company’s 2006 Beverage Alcohol Annual Review reveals several intriguing trends, most believed to have resulted from the press coverage on the health benefits of red wine: 1. Sales of red wine out gained all wine…

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Waiter, there’s a lizard in my wine …

by Marisa D'Vari2 April 2007

Curious about what’s actually in a bottle of wine? We’re told the joyful stomp of peasants treading grapes (still practiced in parts of the world) is quite sanitary since any “impurities” are killed off by the alcohol. But what about…

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Is China a viable market for American wines?

by Marisa D'Vari2 April 2007

Like many in the wine trade, I’m looking to China as a new, huge market hungry for American wines and education about those wines. But just how viable is this market? We all know that Chinese advertisers are using images…

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How to organize your wine cellar

by Marisa D'Vari1 April 2007

So it seems there comes a time in every person’s life when the need for a cellar comes into play. If you live in Manhattan, options are usually limited to renting a cellar. However, even when you manage to solve…

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