Like many in the wine trade, I'm looking to China as a new, huge market hungry for American wines and education about those wines.
But just how viable is this market? We all know that Chinese advertisers are using images of attractive people sipping wine in their luxury campaigns to reinforce the upscale value of products and services.
Yet here's the thing according to this article in the Chinese Wine Information website The cheapest import wine costs about $3 a bottle in Beijing. Imports have trouble competing with popular domestic wines such as Zhang Yu, a white selling for $1.20 per bottle. Other local beverages can be even cheaper; a bottle of Erguotou rice liquor retails for about $0.70.
Interesting to see what the future holds.
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