According to this article, Nielson Company's 2006 Beverage Alcohol Annual Review reveals several intriguing trends, most believed to have resulted from the press coverage on the health benefits of red wine:
1. Sales of red wine out gained all wine sales by 40 percent in the 20 weeks prior to March 10.
2. In the 20-week period ending March 10, red wines accounted for 52.9% of table wine dollars, up from 51.5% in the comparable period last year.
3. The numbers show red wine dollar sales up 8.5% versus total wine sales up by 6.0%.
4. The most recent Nielsen figures are in sharp contrast to the full-year results ending in October 2006, just before the studies were released. Until then, white wine growth at 9.3% was outpacing red wine increases of 8.4%.
5. The younger, millennial generation, once a surer bet for domestic beers, are increasingly turning to wine and other adult beverages, while boomers and seniors, who often have significant discretionary incomes, may be especially interested in the health effects of red wine.
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