New Zealand Sauvignon Blanc
By Marisa D'Vari | August 6th, 2007 | Category: Wine reviews | 1 Comment »Quick! If a restaurant could only put one Sauvignon Blanc on the list, what country would it be from? If you guessed New Zealand, you would be right according to research from MS John Blazon. But according to this Disney executive, restaurant directors didn't really know the difference between Martinborough and Marlborough (two wine producing regions in NZ).
Also, Sauv Blanc is the favorite wine of 22-34 year olds in America ...
Here's more:
"Blazon presented the results of a survey of 32 top US restaurateurs on attitudes to New Zealand wines, which found that up to 60 per cent would pick New Zealand sauvignon blancs if they had to serve just one line of that varietal.
However, he said few would know the difference between a Martin-borough and a Marlborough sau-vignon blanc.
New Zealand wine exports to the US have grown rapidly in the past decade, from just $4 million in 1997 to $138 million last year. In the 10 months to April this year, the US accounted for $145 million out of total New Zealand wine exports of $600 million.
Statistics suggested the US would lead the world in wine consumption by next year, Blazon said.
"We're still a young wine-drinking nation that's taking wine consumption more seriously than ever before, fuelled by our younger folks."
Sauvignon blanc had become the varietal of choice for American 22- to-34-year-olds, and beer consumption was down, he said."
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Interesting. I love sauvignon blanc from New Zealand but have never really paid attention to the nuances of place. I have had only five or so but enjoyed them all. Now that I think about it there were one or two that stood out as far as uniqueness is concerned. Next one i pop I will be paying close attention.
EvWg