Wine Labels … & Thou
By Marisa D'Vari | August 8th, 2007 | Category: News | No Comments »Very interesting post and thread on Alder Yarrow's Vinography site today. He cites an experiment in which marketers give a consumer a glass of free wine from one bottle labeled "Noah's Wine, California" for half the people and the pouring from a bottle with the label "Noah's Wine, North Dakota" for the other half.
Same wine, but most people considered the California wine better.
Reminds me when a friend popped over and opened and drank one of the expensive French chards I'd been saving for a comparison tasting and admitted he'd done so a few hours later.
"Which chard?" I asked. "I don't remember," he said, "but from the label it didn't look like the expensive bottle."
I kind of had to laugh.
Do you have a fun label story? Share it in comments.
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