Using Current Events To Boost Wine Sales
By Marisa D'Vari | July 20th, 2010 | Category: News | No Comments »
When I was head of Deg.Com Communications in Boston, working with small companies to build buzz for their business, I often spoke at a variety of conventions ranging from the Institute of Management Consultants to Book Expo America to the National Speaker’s Association. No matter what the business I always suggested that media-hungry entrepreneurs begin their day by reading the news.
Are you a PR rep for a wine company? Take this hint from the PR arm of a champagne entity who read an article in the Boston Globe that a 200 year old ship was found with a cache of perfectly delicious champagne. The champagne entity took advantage of this “new news” to talk about how to store and serve champagne, promoting their own brand in the process.
Much of this information is available in my book, Building Buzz (you can click on the image in the sidebar for more info).
Tomorrow when you are reading the paper, be sure to have an eye out for news that can help you promote your wine … or whatever it is you happen to sell!
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