Wine Market Council comes to NYC
By Marisa D'Vari | January 25th, 2011 | Category: News | No Comments »
John Gillespie, President of the Wine Market Council, gave a rousing talk about Millennials and Baby Boomers today at the Museum of Modern Art in Manhattan. It was a fun and energizing talk, a slightly different spin from previous years. While Millennials are now posed to take over for the Boomers, it was revealed Boomers still bought the most wine.
There was some levity involved to -- many Boomers are "new" to wine (according to fill-in boxes on surveys), with one key reason "entering the dating scene again." Others said they starting drinking wine out because they were stressed out.
It's always exciting to hear the new data ... and the positive note that the Boomers may save the wine industry
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