What Millennials Want
By Marisa D'Vari | July 12th, 2011 | Category: News | No Comments »
Very interesting meeting today with the publishers of Vineyard & Winery Management, Dennis Black and Bill Traverso who also run wine competitions. The fabulous cover of their publication (above) speaks volumes about the hard-hitting issues of the wine making and grape growing business.
The gentlemen are in the process of organizing some new wine competitions, one of which is titled "2011 Nextgen Wine Competition" to be judged entirely by millennials.
Much of the topic during lunch centered around if it is true that millennials have a different buying profile from older wine consumers, and if so, what they look for in a wine.
Since I wrote a thesis on millennials I have my own thoughts ... yet am curious to see the results of the competition and how the group of 21 - 35 year old judges voted.
Do you have thoughts on this next generation of wine consumers? Please use the comment feature to post yourt houghts.
Send to a Friend Twitter Facebook del.icio.us Digg StumbleUpon
Building Buzz: How To Reach And Impress Your Target Audience
Creating Characters: Let Them Whisper Their Secrets