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Now this is fun ... and so very cool!  Social media is presenting the opportunities for wineries to connect with their core audience and also donate profits to a great cause.

For example, Wines Australia is hooking up with the Open Space alliance of North Brooklyn (OSA) for the Williamsbug Waterfront concert series taking place this July, August, and September. Wine Australia is the sole sponsor for the sold-out summer events and is working with Brooklyn retailers to stock a selection of the 19 wines poured at the event.

100%of the profits from the wine sales goes directly to OSA's park developments and greening of the urban landscape in Brooklyn.

Via Foursquare (geolocation social network), wine fans will be able to find and check in with Brooklyn wine stores , thereby unlocking the badge and alerting their friends to their wherabouts.

Wakefield Sauvignon Blanc 2009

This delicious summer wine comes from the Adelaide Hills in Australia, a cool region that makes for a wine with tropical fruit flavors (passionfruit) and racy acidity, very fresh.

Yalumba Sangiovese Rose 2010

Grapes come from four distinct vineyard sites in the Barossa Valley, Wrattonbully, and Adelaide Hills. Very crisp and refreshing wine with concentrated fruit flavors and a refreshing crisp finish.

d'Arenberg The Stump Jump Red 2009

Juicy blackberry on the palate with dried herbs, pepper, earth, and exotic spices. Critics Tanzer gave it 88 points, and Parker 87. A delicious wine with a juicy summer burger.

Click here for the Williamsburg Concert Schedule

Follow them on witter at @apluswines or www.facebook/apluswines

The wines I've tasted include Wor the past few years the Wines Australia has acted as the sole provider of wines by the glass at each of the 15 concerts in the series (10 ticketed, 5 free) that run on various days between June and September. At each concert, attendees will find a selection of five wines from a predetermined set of nineteen wines (please see the below list for the run-down of wines.)

Last year the program sold over 35,000 glasses of wine (475 cases) which, among other things, tells us how much attendees enjoyed the selections. In the past, however, one of the downfalls of the program was that interested consumers were hard pressed to find the wines. As a result, we’ve developed a program using Foursquare and connections with local retailers that we are sure will help drive sales.

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