Posts tagged as:

marketing

Wine Labels as Marketing Tool?

by Marisa D'Vari22 August 2008
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… so I’m sure you have walked into a wine shop at some point in your life (probably a long while back) and bought on the basis of a label. 99% of people do. Just in the same way that…

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Marketing that Wine Club

by Marisa D'Vari21 March 2007
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… and we get email. Recently, an east coast winery marketing person emailed me to ask about how to market their wine club and increase profitability. Many of you know I wrote the book, Building Buzz: How to Reach and…

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