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Wine Labels as Marketing Tool?

by Marisa D'Vari22 August 2008

… so I’m sure you have walked into a wine shop at some point in your life (probably a long while back) and bought on the basis of a label. 99% of people do. Just in the same way that…

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Wine Labels … & Thou

by Marisa D'Vari8 August 2007

Very interesting post and thread on Alder Yarrow’s Vinography site today. He cites an experiment in which marketers give a consumer a glass of free wine from one bottle labeled “Noah’s Wine, California” for half the people and the pouring…

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About Marisa D'Vari
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Building Buzz: How To Reach And Impress Your Target Audience
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wine labels

Wine Labels as Marketing Tool?

Wine Labels … & Thou

About Marisa D'Vari

Wine Information from Marisa D'Vari, DWS, CWE, CSS

D'Vari's Books

AWINESTORY UPDATES

Recent Comments

Archives

Tarot

New York Wine Bloggers

Tags