Perhaps one of the greatest strengths of the new technology is the ability to host ‘tasting webinars’ for wine education.
Recently Jacob’s Creek invited key participants to meet the winemakers and taste five wines, including their 2009 Jacob’s Creek Reserve Pinot Noir from the Adelaide Hills, their 2009 Jacob’s Creek Reserve Coonawarra Cabernet Sauvignon, their 2008 Jacob’s Creek Reserve Barossa Shiraz 2008, their Jacob’s Creek Reserve Barossa Dry Riesling 2010, and finally, their Jacob’s Creek Reserve Adelaide Hills Chardonnay 2009.
The webinar represented a great way for people — in this case, journalists, though the technology can be for the trade or consumers, the ability to ask questions about a wine.
For example, many journalists, upon tasting a wine, would love to have the winemaker right there to answer questions about yeast, terroir, the way different plots are mixed, and vintage conditions.
In the coming weeks look forward to each of these wines featured in tasting notes, with some facts from the winemakers included in the discussion.